Job Summary
We are seeking a dynamic and talented business development professional to drive the sales and marketing efforts for our portfolio of Marketplace applications. The ideal candidate will have a proven track record in both direct and channel sales, with a strong background in marketing strategies to effectively promote cloud-based solutions. The Marketing Specialist will be responsible for creating customer awareness and generate opportunities for our Market Place Applications through personalized emails, social media platforms such as LinkedIn, online databases, websites etc. They will collaborate with the marketing team to develop compelling marketing campaigns, messaging, and collateral to promote our marketplace applications across various channels. Essential to success in this role is a keen ability to identify prospects proactively and consistently, developing contacts and generating qualified opportunities across all geographies.
Job Responsibilities
- Develop and execute strategies to drive adoption and revenue growth for marketplace applications.
- Build and maintain strong relationships to grow the partner ecosystem, attract new customers.
- Establish and maintain positive relationships with clients to understand their needs and goals.
- Conduct market and prospect research to identify potential customers and key decision-makers
- Identify target customer opportunities, leveraging both direct sales and through channel partners.
- Identify opportunities for upselling or cross-selling additional marketplace apps or service
- Maintain regular communication to stay updated on customer/ partner needs and initiatives.
- Stay updated on the latest features, updates, and industry trends related to marketplace application.
- Maintain regular contact with prospects through email, follow-up calls, and social media interactions.
- Collaborate with partners to create joint business plans and define strategies for achieving them.
- Support partners in sales efforts, including participating in joint sales calls, presentations, and demos.
- Use CRM tools to track interactions, update lead information, and manage the sales pipeline.
- Report regularly on sales performance and progress towards goals to internal stakeholder
Job Qualifications
- 2-5 years’ experience in Sales and Marketing of SaaS/ Marketplace Apps in B2B environment.
- Prior experience working in both direct and channel sales preferably in the technology industry
- Bachelor’s or Master’s degree in Business, Marketing or appropriate field.
- Must have the aptitude and passion for Technology & Sales.
- Track record in lead generation for IT solutions and services globally.
- Proven ability to communicate effectively across all levels of an organization
- Ability to build connections with CXO / VP / GM level executives
- Ability to write creative content for social media posts, email campaigns etc.
- Proficiency in understanding and explaining technical aspects of the Applications.
- Hands-on experience prospecting, cold calling, database building and lead generation.
- Familiar with a wide range of marketing practices and lead generation tactics.
- Ability to work in a fast-paced, goal oriented and collaborative work environment
- Ability to analyze sales data and market trends to drive business decisions.
- Must have good industry network and existing relationship with C-level contacts.
- Proficient in Word, Excel, PowerPoint, Outlook and other related applications.
- Highly adaptable, process oriented, result driven, quick learner and team player.
- Demonstrate effective time management and organizational skills.
- Excellent communication, organizational and relationship building skills.
- Possess high motivation, initiative, enthusiasm, integrity, discipline and commitment
Areas of Expertise
- Prospecting
- Database Building
- Lead Generation
- Email Campaigns
- Content Writing
- Market Research
- Client Servicing
- Relationship Building
- Social Media Marketing