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Accelerating Digital-First Automotive Engineering

  • 80% Faster Trace Reviews 90% Faster Program Setup 75% Reduced Change Analysis
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ALM Transformation for a Global Automotive Manufacturer

Client Profile:

A flagship Indian automotive innovator ranked among the nation’s top three two-wheeler and

three-wheeler manufacturers, with a diverse portfolio spanning motorcycles, scooters, mopeds, autos, and electric vehicles. It drives R&D excellence through dedicated innovation centers and global partnerships. Strategically focused on EV mobility, connected vehicles, and agile product development, the organization prioritizes rapid, quality-driven engineering to meet evolving market demands

Current Business Challenges:

  • Siloed Collaboration:
    New product development, Engineering,
    homologation, and quality teams used isolated
    systems, delaying change impact analysis and
    approvals.
  • Lack of a Standardization process and
    Engineering Data collection Templates leads to
    inconsistency and difficulty in data management.

Client's Expected Outcomes:

  • Product Complexity:
    Proliferation of advanced features
    (connectivity, EV tech, safety systems)
    multiplied software/electronics dependencies.
  • Teams relied on disconnected tools
    (Excel/Word), causing version mismatches and
    errors.

Regulatory Overload

  • Compliance with ISO 26262 and ISO 21434, and
    export market homologation rules demanded
    end-to-end traceability.
  • Manual evidence gathering slowed audits and
    risked non-compliance

Accelerated Timelines:

  • Market pressure for faster releases,
    customized variants, and frequent updates
    strained R&D.
  • No reuse mechanisms for requirements/tests,
    duplicated efforts

EV Transition Challenges:

  • Legacy tools lacked capabilities for EV-specific
    hardware-software integration and traceability

Our Solution

MicroGenesis deployed CodeBeamer ALM as a centralized digital engineering backbone, integrating best practices and cross-functional workflows:

Strategic Implementation:

Duration: 1.3 years (April 2024–present) via hybrid Agile-SAFe model.

Key Technical Components:

Single Source of Truth:

 Unified solution for
requirements, tests, and compliance artifacts
with version control

Structured Templatization:

Standardized
Templates for VoCs and Features, Customer and
Design Requirements, and Systems & Products

End-to-End Traceability:

Bidirectional links
across lifecycle stages via OSLC integration
with Windchill PLM.

Change Management Process:

“Propagate
Suspects” feature triggered real-time alerts for
affected artifacts during modifications

Workflow Enforcement:

Review/sign-off
cycles and audit trails aligned to compliance
frameworks

Integration Ecosystem:

Seamless Connectivity: Windchill PLM
(mechanical/electrical parts)

SSO Authentication: Secure global access
via Microsoft Entra ID.

Adoption Enablement:

Custom plugins for test-log uploads and
exporting test parameters.

Hands-on workshops and sandbox
environments for 200+ users.

Quantified Outcomes: