Scaling Global Engineering:
Why the Shift to Atlassian Forge is a Strategic Move

In our latest episode of “Hello World,” Major Francis, Engineering Manager at MicroGenesis, dives deep into how Forge is redefining app development within the Atlassian ecosystem. Moving beyond simple plugins, Forge represents a fundamental shift in how we build, secure, and scale enterprise-grade tools.

Here are 5 key takeaways from our conversation:

From Infrastructure to Logic:

Forge marks a transition from “keeping the lights on” (managing servers) to a serverless Function-as-a-Service (FaaS) model. By adopting a stateless architecture, developers can focus entirely on core logic while Atlassian handles the heavy lifting of security and data residency.

Security by Architecture, Not Just Contract:

In the traditional model, customers had to trust a vendor’s individual security posture. With Forge, security is structural; apps run inside Atlassian’s perimeter, and data cannot be exfiltrated to external URLs unless explicitly declared in the manifest, making security reviews significantly faster.

The Power of the Teamwork Graph:

Forge apps aren’t silos; they are platform extensions. By building on Forge, your app’s data can be indexed by Atlassian Rovo and surfaced in cross-product searches across Jira, Confluence, and Bitbucket, making your tool a central part of the user’s workflow.

Strategic Financial Incentives:

Choosing Forge is no longer just a technical preference but a financial strategy. With Alashian offering 100% revenue share incentives for qualifying Forge apps and signaling it as the official successor to Connect, starting with Forge today prevents “technical debt by design” and costly future migrations.

A Necessary Mindset Shift for Scale:

Success on Forge requires moving from a synchronous request-response mindset to an asynchronous event-
driven architecture. This shift is critical to managing platform execution limits and ensuring a consistent user experience even as your app scales to thousands of users.

Ready to learn how to navigate cold starts, platform limits,
and the future of global engineering?