Top Custom Software Development Companies: How to Choose a Partner 

Top Custom Software Development Companies: How to Choose a Partner 

As businesses undergo digital transformation and seek tailor-made software solutions to support their goals, the demand for expert custom software development companies has skyrocketed. From building scalable web and mobile apps to modernizing legacy systems, these companies help organizations turn complex business challenges into high-performance digital solutions. 

However, with hundreds of vendors in the market, choosing the right custom software development partner can be a daunting task. This blog offers guidance on evaluating, shortlisting, and selecting a development company that aligns with your business goals, technology needs, and long-term vision. 

Why Work with a Custom Software Development Company? 

Custom software development companies specialize in creating technology solutions that are fully tailored to an organization’s workflows, users, and technical requirements. Unlike off-the-shelf products, custom software offers flexibility, control, and scalability. 

Benefits include: 

  • Bespoke functionality tailored to your needs 
  • Seamless integration with existing systems 
  • Enhanced security and compliance 
  • Scalability as your business grows 
  • Full ownership of source code and IP 

Partnering with the right development firm can save time, reduce technical debt, and ensure long-term product viability. 

What to Look for in a Custom Software Development Partner 

Choosing a vendor should be based on much more than price. Here are the top criteria to evaluate: 

1. Domain Expertise 

 Look for companies with a track record in your industry. Familiarity with your business domain means faster onboarding, fewer revisions, and better overall results. 

2. Technical Capability 

 Examine the vendor’s technology stack, certifications, and ability to scale teams. A strong partner should be proficient in modern frameworks (React, .NET Core, Node.js, etc.), DevOps practices, and cloud infrastructure. 

3. Portfolio & Case Studies 

 A company’s portfolio reveals their design, complexity handling, and innovation. Look for success stories similar to your use case. 

4. Communication & Collaboration 

 Ensure the vendor is easy to communicate with. Do they offer clear reporting? Do they use project management tools like Jira, Slack, Confluence? 

5. Project Management Approach 

 Agile methodologies (Scrum, Kanban) ensure faster releases and stakeholder visibility. Confirm their sprint planning, QA process, and risk mitigation strategies. 

6. Client References & Reviews 

 Request references from past clients and check reviews on Clutch, GoodFirms, and LinkedIn. 

7. Post-Launch Support 

 Ongoing maintenance, performance optimization, and feature updates are crucial. Understand their SLAs and support options. 

Top Questions to Ask Potential Development Partners 

  1. What experience do you have with similar projects or industries? 
  1. How do you approach requirement gathering and MVP definition? 
  1. Can you provide a sample project timeline and milestones? 
  1. What is your QA and testing process? 
  1. How do you ensure code quality and documentation? 
  1. Do we retain full IP rights and source code access? 
  1. What’s your policy on change requests and scope adjustments? 
  1. What tools do you use for communication and tracking? 

These questions reveal how well a company understands your project and how transparent and adaptable they are. 

Signs of a Reliable Custom Software Development Company 

  • Responsive and proactive communication 
  • Transparent pricing models (fixed, T&M, dedicated teams) 
  • Clearly defined workflows and documentation 
  • Frequent updates and demos 
  • Balanced team structure: PM, BA, UI/UX, Dev, QA 
  • Willingness to challenge assumptions and offer better solutions 

Red Flags to Watch Out For 

  • Vague or generic proposals 
  • Lack of verifiable client reviews or testimonials 
  • Overpromising timelines without project breakdowns 
  • Poor documentation or disorganized codebase 
  • No clear post-launch support plan 

Dig Deeper: The Role of Systems Engineering in Modern Technology Development

Top Custom Software Development Companies (2024 Overview) 

While rankings vary by geography and project type, here are some globally recognized custom software development companies known for their innovation, reliability, and quality delivery: 

1. MicroGenesis TechSoft 

 An Atlassian Platinum Partner and software development firm offering enterprise-grade custom solutions across cloud, ITSM, and Agile transformation. Known for its industry focus, governance frameworks, and strong support services. 

2. ELEKS 

 A Ukrainian-based technology company delivering custom software for logistics, fintech, and healthcare. 

3. BairesDev 

 A Latin American firm providing outsourced software engineering services to North America and Europe, with a focus on scalability. 

4. Intellectsoft 

 Enterprise software experts in digital transformation, blockchain, and AI solutions. 

5. Iflexion 

 Trusted for over two decades in delivering custom web and enterprise software across a range of industries. 

6. Simform 

 Specializes in API development, DevOps, and software modernization for mid to large-size businesses. 

Note: Always validate company fit based on your specific goals, budget, and industry. 

How to Shortlist and Select Your Partner 

Step 1: Define Your Goals and Requirements 

 Outline your project scope, must-have features, timeline, and internal capabilities. This will help you evaluate partners more effectively. 

Step 2: Research and Compare 

 Look for companies with relevant case studies, reviews, and industry-specific expertise. 

Step 3: Schedule Discovery Calls 

 Discuss their approach, team structure, and communication flow. See how well they understand your business problem. 

Step 4: Review Proposals and Estimate Breakdown 

 Assess not just the pricing, but how detailed and thoughtful the proposal is. 

Step 5: Start with a Pilot or MVP 

 If possible, begin with a limited engagement or MVP phase to test collaboration before full-scale development. 

Conclusion 

Choosing among the many custom software development companies can be overwhelming—but it doesn’t have to be. By evaluating vendors based on their technical expertise, domain knowledge, communication, and support model, you can find a partner who adds real business value.

Your development partner should not just write code—but act as a strategic advisor who helps you scale, innovate, and deliver exceptional digital experiences.

As a top IT company, MicroGenesis brings proven expertise, industry knowledge, and a client-first approach to every project. Whether you need end-to-end development, integration, or modernization, we deliver solutions that drive measurable results.

Ready to build your custom solution?
Contact us today and take the first step toward turning your ideas into reality. Reach out to our team for a tailored consultation today. 

Using Jira for ITSM: Streamlining Incident and Request Management 

Using Jira for ITSM: Streamlining Incident and Request Management 

In today’s digital-first business landscape, IT service delivery plays a critical role in keeping operations running smoothly. As IT environments become more complex, organizations need reliable, scalable, and integrated tools for managing incidents and service requests. That’s where Jira ITSM, powered by Jira Service Management (JSM), comes in. 

Jira Service Management is Atlassian’s flagship platform for IT service management, offering a comprehensive solution for managing service requests, incidents, problems, changes, and more. In this blog, we’ll explore how Jira can streamline your ITSM processes—particularly incident and request management—and help your teams respond faster, reduce downtime, and improve service delivery. 

Chapter 1: Why Choose Jira for ITSM? 

1. Built on Agile Principles 

 Jira’s roots in Agile software development make it uniquely suited for flexible and fast-paced IT environments. Jira ITSM encourages iterative improvement, team collaboration, and transparent service delivery. 

2. Unified Platform 

 With Jira Service Management, IT teams can collaborate with Dev, Ops, and business stakeholders using a shared toolset. No more siloed ticketing systems or fragmented workflows. 

3. Rapid Setup with ITIL Templates 

 Out-of-the-box ITIL-based templates for incident, problem, change, and service request processes help organizations adopt industry best practices quickly. 

4. Deep Integration Capabilities 

 Jira integrates with tools like Confluence (for knowledge bases), Opsgenie (for incident response), Bitbucket, Slack, and Microsoft Teams, enabling end-to-end workflow orchestration. 

Chapter 2: Incident Management in Jira ITSM 

What is Incident Management? 

 Incident management is the process of identifying, recording, and resolving service disruptions as quickly as possible. 

How Jira Helps: 

  • Users report incidents via a self-service portal, email, or integrations. 
  • Incidents are categorized and prioritized automatically using forms and automation. 
  • Agents get instant visibility via queues and dashboards. 
  • Built-in SLAs help track resolution targets and performance. 
  • Teams can escalate to Dev or Ops using linked issues in Jira Software. 

Best Practices: 

  • Define clear categories and impact levels. 
  • Use automation to route incidents to the right team. 
  • Set up SLAs with timers and alerts. 
  • Use labels or components for easy filtering and reporting. 
  • Integrate with Opsgenie for alerting and on-call management. 

Example Workflow: 

  1. User submits incident (e.g., “email not working”) 
  1. Ticket is auto-triaged to IT support 
  1. Agent investigates and resolves 
  1. Incident is closed and user receives notification 

Chapter 3: Request Management in Jira Service Management 

What is Request Management? 

 Request management covers non-urgent, planned service requests—like access requests, hardware purchases, or help with software. 

Key Features in Jira ITSM: 

  • Customizable request types and forms 
  • Service catalogs to define available services 
  • SLA tracking for response and resolution times 
  • Approval workflows with automated notifications 
  • Linked Confluence articles for self-service 

Read More: How IT Service Management Reduces Downtime and Saves Costs for Growing Businesses

Self-Service Portal: 

 Users can log in to a branded, intuitive help center and submit service requests. Articles appear based on keywords, reducing ticket volume. 

Example Use Cases: 

  • “Request new laptop” 
  • “Access to Salesforce” 
  • “Reset password” 

Approvals: 

 Jira supports multi-step approvals. For example, a software purchase might require approvals from IT, Finance, and a department head. 

Automation Rules: 

  • Auto-assign tickets based on request type 
  • Notify approvers immediately 
  • Transition ticket to “In Progress” upon approval 

Chapter 4: Optimizing Jira ITSM for Your Organization 

1. Tailor Request Types to Business Needs 

 Don’t use generic forms—customize them for departments like HR, Facilities, Finance, and Legal. 

2. Use Queues to Prioritize Work 

 Create queues based on urgency, requester type, or location. Example: “VIP Incidents” or “New Hire Onboarding Requests.” 

3. Leverage SLAs for Performance Tracking 

 Set clear SLAs and display breach warnings so agents can prioritize high-risk tickets. 

4. Integrate with Knowledge Base 

 Connect Confluence to display help articles before users create tickets, reducing volume. 

5. Report on Key Metrics 

  • Number of incidents vs. requests 
  • SLA breach rate 
  • Average time to resolution 
  • CSAT scores (Customer Satisfaction) 

6. Use Asset Management (Jira Assets) 

 Link tickets to hardware, software, or employee records to improve root cause analysis and accountability. 

Chapter 5: Key Benefits of Using Jira for ITSM 

1. Faster Resolution Time 

 Automation and routing reduce manual triage. 

2. Improved User Satisfaction 

 Self-service options and knowledge articles empower users to solve issues independently. 

3. Better Visibility for Managers 

 Dashboards and reports show real-time progress, trends, and bottlenecks. 

4. Cost Savings 

 Automation, self-service, and streamlined workflows lower operational costs. 

5. Scalability 

Jira ITSM works equally well for startups and large enterprises—you can start small and scale as you grow. With the right IT service management consulting, organizations can tailor Jira Service Management to meet evolving needs while ensuring best practices and long-term success.

Chapter 6: Tips for a Successful Jira ITSM Implementation 

  • Involve stakeholders early (IT, HR, Security, Facilities) 
  • Use Jira templates to accelerate rollout 
  • Train agents and users on portal, SLAs, and approvals 
  • Start with high-volume requests and incidents, then expand 
  • Conduct quarterly reviews to improve workflows and reduce clutter 

Conclusion 

Jira Service Management offers everything modern IT teams need to deliver fast, reliable, and customer-focused service. With flexible workflows, powerful automation, and deep integration with development and operations tools, Jira ITSM is an ideal solution for streamlining both incident and request management.

Whether you’re just getting started or looking to optimize an existing service desk, Jira provides a scalable and user-friendly platform that grows with your business. As a best IT company, MicroGenesis delivers expert ITSM consulting services to help organizations implement, customize, and scale Jira Service Management for long-term success. Our team ensures your ITSM strategy aligns with your business goals—boosting efficiency, responsiveness, and service quality.

Want expert help with Jira ITSM? Reach out to our certified consultants to schedule a discovery call and see how we can tailor JSM to your environment. 

Jira Service Management: Setup, Best Practices, and Optimization 

Jira Service Management: Setup, Best Practices, and Optimization 

As organizations modernize their IT operations and customer support systems, Jira Service Management (JSM) has emerged as one of the most powerful and flexible platforms for managing service requests, incidents, problems, and changes. Built on the Jira platform and designed to support ITIL practices, Jira ITSM enables IT and business teams to collaborate effectively, deliver value faster, and improve service reliability. 

In this guide, we’ll walk through the key elements of setting up Jira Service Management, best practices for success, and how to optimize your JSM implementation for scale and efficiency. 

Chapter 1: Getting Started with Jira Service Management 

What is Jira Service Management? 

 Jira Service Management is Atlassian’s service desk platform designed for ITSM (IT Service Management). It supports a wide range of use cases across IT support, HR service delivery, facilities management, and customer service. 

Core Features Include: 

  • Request and incident management 
  • SLA management 
  • Knowledge base integration with Confluence 
  • Automation and approval workflows 
  • Change and problem management 
  • Asset and configuration management (Assets/Insight) 

Setup Basics: 

  1. Choose a JSM Template: Select ITSM, General Service, or HR template based on your use case. 
  1. Define Request Types: Customize based on services offered (e.g., password reset, hardware request). 
  1. Configure Queues: Set up queues for agents based on priority, issue type, or SLA. 
  1. Customize Forms and Fields: Add required fields to streamline ticket data collection. 
  1. Set SLAs: Define target response and resolution times with escalation paths. 
  1. Connect Knowledge Base: Integrate Confluence to support self-service. 

Chapter 2: Best Practices for Implementing Jira ITSM 

1. Start with ITIL-Aligned Processes 

 Even if you don’t adopt ITIL fully, aligning to its core practices (incident, problem, change, request) helps ensure process clarity and system scalability. 

2. Don’t Over-Engineer Workflows 

 Keep workflows as simple as possible. Use clear status names and transitions to avoid confusing agents and requesters. Complexity leads to friction. 

3. Use Request Types and Issue Types Strategically 

Request types define how end-users see the form; issue types define internal tracking. Don’t duplicate unnecessarily. Map them carefully. 

4. Automate Low-Value Tasks 

 Use Jira automation to eliminate manual triaging, categorization, or status updates. Examples: 

  • Auto-assign tickets based on category 
  • Send reminders if SLAs are at risk 
  • Notify approvers automatically 

5. Leverage the Knowledge Base for Deflection 

Use Confluence to surface relevant articles in the portal—reducing ticket volume and improving first-contact resolution with guidance from an ITSM consultant.

6. Set Up Smart SLAs and Notifications 

 Go beyond basic timers. Set up condition-based SLAs and build escalation workflows. Notify managers or team leads before breaches. 

7. Standardize Change Management Workflows 

 Use templates for standard, normal, and emergency changes. Include risk assessments, approvals, and implementation steps. 

8. Use Assets (formerly Insight) for CMDB 

 Track and relate configuration items (hardware, software, licenses) to tickets. Helps in root cause analysis and incident impact assessment. 

9. Train Users and Agents Thoroughly 

 Offer onboarding, cheat sheets, and video demos. This reduces confusion and support errors. 

10. Monitor Metrics and Feedback 

 Use dashboards and surveys to track resolution time, SLA compliance, and customer satisfaction. 

Read More: Recommended Tools for Jira Teams: Enhancing Collaboration, Development, and IT Operations 

Chapter 3: Advanced Optimization Tips 

1. Build Role-Based Dashboards 

 Create dashboards tailored to team leads, agents, and executives. Include metrics like ticket volume, SLA breach rates, and backlog age. 

2. Segment Request Types by Portal Groups 

 Use Portal Groups to organize request types (e.g., IT Support, Access Requests, Facilities). Improves UX and findability. 

3. Automate Approvals for Low-Risk Requests 

 Use conditional automation to auto-approve low-risk, high-frequency requests (e.g., software installs). 

4. Integrate with DevOps Tools 

 Connect JSM with Jira Software, Bitbucket, and CI/CD pipelines. This unifies service and development workflows for faster incident resolution. 

5. Use Custom Reports with JQL 

 Build detailed reports using JQL filters. Example: show tickets that breached SLA and had a CSAT below 3. 

6. Apply Role-Based Access to Projects 

 Control visibility and actions based on roles. Limit administrative access and use permissions schemes wisely. 

7. Conduct Regular Health Checks 

 Audit workflows, custom fields, SLAs, and automations quarterly to remove unused elements and improve performance. 

8. Leverage Marketplace Apps 

 Add functionality with apps like: 

  • ScriptRunner (custom automation) 
  • Extension for JSM (enhanced forms) 
  • EazyBI (advanced reporting) 
  • Refined (custom portal branding) 

Chapter 4: Common Use Cases for Jira ITSM 

  • IT Support Desk: Manage incidents, service requests, and escalations. 
  • HR Helpdesk: Onboarding, employee queries, offboarding workflows. 
  • Facilities Requests: Maintenance, room bookings, access requests. 
  • Legal & Compliance: Contract review, document approval, audit tracking. 
  • Security Operations: Incident response, access reviews, vulnerability tracking. 

Chapter 5: Metrics That Matter 

1. SLA Adherence Rate 

 Percentage of tickets resolved within SLA. 

2. First Contact Resolution (FCR) 

 How many issues are resolved in the first response. 

3. Customer Satisfaction (CSAT) 

 User rating after ticket closure. 

4. Ticket Reopen Rate 

 Indicates quality of resolution. 

5. Mean Time to Resolution (MTTR) 

 Average time it takes to close a ticket. 

6. Backlog Age 

 How long unresolved tickets have been sitting in the queue. 

Conclusion 

Jira Service Management empowers IT and business teams with ITIL-compliant, agile service delivery. MicroGenesis, a top IT company offering expert Jira consulting services, helps configure, automate, and optimize the platform for scalable, unified ITSM.

By following these best practices and optimization strategies, your organization can reduce service delivery costs, improve customer satisfaction, and scale service operations with confidence. 

Need help implementing or optimizing Jira ITSM? Reach out to our certified Jira Service Management specialists for a free assessment.

Top 7 RPA Best Practices That Help Businesses Improve Efficiency 

Top 7 RPA Best Practices That Help Businesses Improve Efficiency 

Robotic Process Automation (RPA) has become a transformative technology for businesses seeking to streamline operations, reduce manual work, and boost efficiency. By automating repetitive, rule-based tasks, RPA allows employees to focus on higher-value activities, driving productivity and cost savings. However, to fully realize the benefits of RPA, organizations must implement it strategically and follow proven best practices to maximize RPA efficiency. 

In this article, we explore the top 7 RPA best practices that help businesses improve efficiency, enhance productivity, and maximize their automation investments. 

What is RPA and Why is it Important? 

 RPA, or Robotic Process Automation, refers to the use of software robots, or “bots,” to automate repetitive, rule-based tasks that were previously performed by humans. These bots interact with digital systems and applications in the same way that a person would, but with greater speed, accuracy, and consistency. 

Implementing RPA helps businesses: 

  • Reduce human errors 
  • Improve process efficiency 
  • Lower operational costs 
  • Enhance compliance and auditability 
  • Free up employees for more strategic work 
  • Achieve higher RPA ROI (Return on Investment) 

Industries like banking, insurance, healthcare, manufacturing, and retail are increasingly adopting RPA to drive digital transformation, optimize business processes, and improve competitiveness. 

1. Identify High-Impact Automation Opportunities 

 The success of an RPA initiative depends on selecting the right processes for automation. Not all tasks are suitable for RPA. Focus on processes that are: 

  • Repetitive and rule-based 
  • High-volume and time-consuming 
  • Prone to human error 
  • Stable with minimal process exceptions 

Examples include data entry, invoice processing, report generation, and system integration tasks. Conduct a thorough process assessment to prioritize automation opportunities that deliver the highest ROI and support business process optimization. 

2. Standardize and Optimize Processes Before Automation 

 Automating inefficient or inconsistent processes can lead to suboptimal results. Before implementing RPA, take time to standardize and optimize processes: 

  • Eliminate redundant steps 
  • Document process flows clearly 
  • Resolve process exceptions where possible 
  • Engage stakeholders to ensure process alignment 

Standardized processes create a strong foundation for successful RPA implementation and prevent bots from amplifying existing inefficiencies. 

Did Deeper: Robotic Process Automation (RPA) in Manufacturing: Revolutionizing Industrial Operations

3. Start Small and Scale Gradually 

 RPA success is best achieved through a phased approach. Begin with a small, well-defined pilot project that demonstrates quick wins. This allows your organization to: 

  • Validate RPA tools and technology 
  • Gain experience with development and deployment 
  • Identify potential challenges early 
  • Build internal support and confidence 

Once the pilot succeeds, gradually scale RPA across departments and business units, using lessons learned to refine your approach and enhance RPA scalability. 

4. Establish Strong RPA Governance and Compliance 

 Without proper governance, RPA initiatives can become fragmented and expose the business to risks. Implement governance frameworks to: 

  • Define roles and responsibilities for RPA management 
  • Ensure compliance with data security and privacy regulations 
  • Maintain version control and audit trails 
  • Monitor bot performance and behavior 

Strong governance ensures RPA operates effectively, securely, and in alignment with organizational policies and automation best practices. 

5. Collaborate with IT and Business Teams for Successful RPA Implementation 

 RPA is most successful when IT and business teams work together. Collaboration helps to: 

  • Ensure bots integrate smoothly with existing systems 
  • Address technical challenges proactively 
  • Align automation goals with business objectives 
  • Maintain system security and stability 

An RPA Center of Excellence (CoE) that brings together technical and business expertise can accelerate implementation and drive sustainable success. 

6. Invest in Scalable and User-Friendly RPA Tools 

 Selecting the right RPA software is crucial for long-term success. Look for solutions that offer: 

  • Scalability to support business growth 
  • Intuitive, low-code interfaces for ease of use 
  • Integration with legacy and modern systems 
  • Advanced capabilities like AI and machine learning (for intelligent automation) 
  • Robust security and compliance features 

Popular RPA platforms include UiPath, Automation Anywhere, Blue Prism, and Microsoft Power Automate—all designed to boost process automation efficiency. Choosing the right platform with guidance from an experienced RPA solution provider ensures a tailored, scalable automation strategy that aligns with your business goals.

7. Monitor, Measure, and Continuously Improve RPA Efficiency 

 RPA is not a “set it and forget it” solution. To maximize efficiency gains and achieve high RPA ROI, businesses must: 

  • Continuously monitor bot performance 
  • Track key performance indicators (KPIs) such as processing time, accuracy, and error rates 
  • Solicit feedback from users and stakeholders 
  • Regularly review processes for new automation opportunities 

A culture of continuous improvement ensures RPA delivers sustained value, adapts to changing business needs, and supports enterprise automation initiatives. 

Common RPA Implementation Challenges to Avoid 

 While RPA offers significant benefits, organizations often face challenges that can hinder success if not addressed proactively: 

  • Over-automation: Trying to automate overly complex processes that require human judgment. 
  • Lack of Change Management: Failing to prepare employees for automation can lead to resistance and low adoption. 
  • Inadequate Testing: Insufficient testing of bots before deployment can result in errors and process disruptions. 
  • Underestimating Maintenance Needs: Bots require ongoing maintenance to adapt to system changes and evolving processes. 

Recognizing and addressing these challenges early increases the chances of a smooth, efficient RPA implementation. 

The Role of Intelligent Automation (IA) in Boosting RPA Efficiency 

As businesses mature in their RPA journey, they can enhance efficiency further by incorporating Intelligent Automation (IA). IA combines RPA with technologies like Artificial Intelligence (AI), Machine Learning (ML), and Natural Language Processing (NLP) to automate more complex, decision-based tasks. With the support of expert RPA implementation services, organizations can seamlessly integrate these advanced capabilities into their workflows, driving smarter automation, greater scalability, and long-term digital transformation.

Examples of IA applications include: 

  • Automated document processing with AI-powered data extraction 
  • Chatbots handling customer service inquiries 
  • Predictive analytics for proactive process optimization 

Intelligent Automation unlocks new levels of efficiency and enables businesses to automate a broader range of processes, maximizing process automation ROI. 

Real-World Example: RPA in Action for Business Process Efficiency 

 A large financial services company implemented RPA to automate its loan application process. By applying the best practices outlined above, they achieved: 

  • 80% reduction in processing time 
  • Significant decrease in manual errors 
  • Enhanced regulatory compliance through automated audit trails 
  • Increased employee satisfaction by reducing repetitive work 

The result was improved operational efficiency, faster customer service, reduced costs, and significant RPA ROI. 

Conclusion: Maximize RPA Efficiency with Best Practices 

Robotic Process Automation (RPA) offers significant efficiency gains, but success depends on a strategic, well-managed approach. By following these 7 RPA best practices—from selecting the right processes and tools to fostering collaboration and continuous improvement—businesses can unlock the full potential of automation.

For organizations seeking to reduce manual work, improve accuracy, and scale operations efficiently, RPA is a powerful solution when implemented thoughtfully. When guided by the expertise of a digital transformation company and a trusted RPA solution provider like MicroGenesis, the path to automation becomes more structured and results-driven.. 

 Looking to improve efficiency with RPA? Contact our automation experts today to discover how we can help your business implement scalable, secure, and high-impact RPA solutions tailored to your unique needs and designed to maximize RPA efficiency and process automation success. 

Story vs Epic vs Task: What’s the Difference in Jira?

Story vs Epic vs Task: What’s the Difference in Jira?

1. Jira is built on an issue‑type hierarchy designed to help teams manage work more effectively. But confusion often arises when teams misuse Epics, Stories, or Tasks, which can lead to bloated backlogs, poor traceability, and execution bottlenecks. 

This guide explores each issue type—Epic, Story, Task—clarifying their purpose, differences, and best practices, so you can align Jira structure with Agile principles and achieve better delivery outcomes. 

2. Jira Issue Hierarchy Overview 

In standard Jira configurations, the issue hierarchy is structured as follows: 

Epic → large cross‑cutting initiative or theme spanning multiple sprints or teams 

Story → a user‑centric feature or requirement, typically completed within a sprint 

Task → a technical or administrative piece of work that may or may not align with a Story 

Sub‑task → a smaller unit of work, child to a Story or Task, for detailed tracking 

Understanding this hierarchy is essential for governance, reporting, and scaling Agile practices across multiple teams. 

3. What Is an Epic? 

Definition
An Epic represents a significant business objective or theme, often made up of multiple Stories and spanning several sprints or teams. 

Key Characteristics

Large scope – Encompasses many smaller work items 

Time-spanning – May take weeks or months to complete 

Cross-functional – Involves multiple teams or disciplines 

Strategic alignment – Maps to product roadmap, OKRs, or business goals 

Examples

“Implement Mobile App Version 2.0” 

“Launch New E-commerce Checkout Flow” 

“Upgrade Infrastructure for GDPR Compliance” 

Best Use Cases

Breaking down long-term strategic initiatives 

Planning across multiple teams or releases 

Organising backlog around outcomes or goals 

4. What Is a Story? 

Definition
A Story (or User Story) defines a user-facing feature or requirement intended to deliver value within a single sprint. 

Key Characteristics

INVEST-friendly – Independent, Negotiable, Valuable, Estimable, Small, Testable 

User-focused – Written as: “As a ___, I want ___ so that ___.” 

Sprint-sized – Scoped to be achievable within 1–2 weeks 

Examples

“As a shopper, I want to filter search results by price.” 

“As an admin, I want audit logs for all user account changes.” 

Best Use Cases

Capturing small features or product enhancements 

Driving customer or stakeholder value 

Creating testable and deliverable increments 

5. What Is a Task? 

Definition
A Task is a non-user-facing, often technical activity or administrative request needed to complete work. 

Key Characteristics

Technical or operations-focused – Back-end work, configuration, data import 

Optional linkage – Does not always belong to a Story 

Execution-level – Can span from a few hours to a few days 

Examples

“Set up database schema for user service.” 

“Configure SSL certificates on staging server.” 

“Bulk import customer data via script.” 

Best Use Cases

Tracking non-functional or maintenance work 

Capturing administrative or system-level activities 

Supporting Stories when they require extra engineering effort 

6. Relationships and Use Cases 

a. Epic → Story → Task Flow 

Epics contain multiple Stories. 

Stories define user value and may break down into Tasks or Sub‑tasks for technical realization. 

Example Flow: 

Epic: “Launch New Feature X” 

Story: “As a user, I want to do X.” 

Task: “Create API endpoint for X.” 

Sub-task: “Write database migration,” “Design UI mockups” 

b. When to Use Tasks vs Sub‑tasks 

Sub‑tasks: micro-work tied directly to a parent Story or Task for fine-grained progress. Not visible in backlog by default. 

Tasks: standalone work units, sometimes levels above Sub‑tasks. Use when work does not directly belong to a Story or when tracking independently across sprints. 

c. Epics Across Teams and Projects 

Epics can span multiple Jira projects or cross-team initiatives. 

Use tools like Advanced Roadmaps, Portfolio, or filters to visualize Epic progress across the organization. 

Allocate Stories in respective team boards while tracking parent Epic centrally. 

Read More: Jira Service Management vs. Zendesk: A Comprehensive Comparison 

7. Best Practices in Using Epics, Stories, and Tasks 

1. Use Epics for Outcomes 

Epics should describe what you want to achieve, not how you’ll do it. Focus on user value or business goals. Instead of naming an Epic “Refactor Backend,” a better example would be “Enable Faster Checkout Experience.” This outcome-driven approach helps align teams with strategic initiatives and allows stakeholders to better understand the value of ongoing work. 

Tip: An Epic should represent a deliverable that takes multiple sprints to complete and has a measurable impact. 

2. Craft INVEST Stories 

Each Story should adhere to the INVEST model: 

  • Independent – Can be delivered separately from others 
  • Negotiable – Collaborative and not overly detailed 
  • Valuable – Provides clear value to users or customers 
  • Estimable – Can be roughly estimated 
  • Small – Can be completed in a sprint 
  • Testable – Has clear acceptance criteria 

This method ensures that your Stories are actionable and effective. A well-written Story like, “As a user, I want to save my payment method so I can check out faster next time” provides value, clarity, and direction for developers and testers. 

3. Don’t Overuse Sub‑tasks 

Sub-tasks are best used to break down a Story into specific, dependent work that must be done by different team members (e.g., development, design, QA). Overusing them can create clutter and micromanagement issues. Use Sub-tasks only when clarity or division of labor requires it. 

🚫 Avoid creating Sub-tasks like “Work on it,” “Review it,” “Test it” unless they represent distinct phases with a clear owner or purpose. 

4. Minimize Task Overloading 

Tasks should be execution-focused and represent a meaningful chunk of work—not too vague and not too large. Assigning Tasks that cover multiple days or skills makes progress hard to track. Overloaded Tasks can slow velocity tracking, lead to missed deadlines, and dilute accountability. 

✅ Keep Tasks manageable—ideally within 1–2 days of effort—and avoid creating a “mega task” that could be broken into Stories instead. 

5. Keep the Hierarchy Flat 

Avoid overcomplicating the structure. The ideal Jira hierarchy should be: 

Epic → Story → Task → Sub-task 
Adding more levels increases complexity and makes it harder to manage, especially when working with dependencies, reporting tools, or portfolio views. A flat structure boosts visibility and supports faster planning cycles. 

💡 Remember: Agile is about adaptability and speed. Deep nesting introduces rigidity. 

6. Link Dependencies Properly 

Dependencies should never live in a spreadsheet or someone’s head. Jira, including Jira Service Management, provides built-in link types like:

  • “Blocks” – This issue blocks progress on another 
  • “Relates to” – Issues are associated but not dependent 
  • “Is required by” – This issue must be completed first 

Using these relationships makes it easy to see and manage cross-team impact, prioritize work correctly, and minimize surprises during sprint planning. 

📈 Use dependency links in Roadmaps and Advanced Roadmaps for program-level planning. 

7. Archive Done Epics 

Once an Epic is fully delivered and its child Stories are closed, archive or mark the Epic as “Done.” Keeping old, completed Epics in your backlog can clutter views, confuse teams, and reduce reporting clarity. 

🎯 Closed Epics also improve performance in Jira, declutter the Epic panel in backlog views, and help in filtering only active initiatives—something a Jira expert consultant can help you optimize.

✅ Tip: Create a Kanban board or filter view to display only open Epics to keep your product and program management dashboard clean and focused. 

8. Common Pitfalls & How to Avoid Them 

Pitfall Why It Happens How to Fix 
Using Tasks for User Stories Tech-centric teams writing low-context tasks Reframe as INVEST Stories 
Epics Too Detailed Teams confuse Story for Epic Educate on scope and timespan 
Excessive Backlog Garbage-in, garbage-out from granularity Periodic backlog grooming 
Misaligned Sprint Planning Epics pulled into sprints Limit to Stories and Tasks 
Poor Traceability Unlinked work causing confusion Enforce clear links and hierarchy 

9. Jira Configuration & Customization 

Hierarchy Enhancements: Use Portfolio/Advanced Roadmaps to add Initiative level above Epics. 

Custom Issue Types: Introduce “Feature,” “Capability,” etc., as needed. 

Workflows by Issue Type: Add approvals for Epics, testing gates for Stories, etc. 

Epic/Story Templates: Use marketplace add-ons or blueprints for standardization. 

Smart Fields & Automation: Auto-calc progress, enforce definitions, or generate subtasks automatically. 

10. Frequently Asked Questions (FAQs) 

Q: Can a Task belong directly to an Epic? 
Yes—Tasks can link to Epics using the Epic Link field, but this should be reserved for technical work outside Stories. 

Q: Should every Story have Sub‑tasks? 
Not necessarily; only use Sub‑tasks for complex Stories with distinct steps or handoffs. 

Q: Where do Bugs fit? 
Bugs are typically a type of Story or Task depending on your workflow. Use depending on scope and impact. 

Q: Can Epics span multiple sprints? 
Definitely. Epics are by definition larger than a sprint—they serve as containers for delivery across several sprints. 

Q: Is it okay to convert a Story into an Epic? 
Yes, Jira allows converting item types if scope changes—but consider backlog impact. 

Conclusion:

Understanding the differences between Epics, Stories, and Tasks in Jira is key to managing projects effectively and delivering value consistently. When used correctly, this hierarchy brings clarity, improves team alignment, and boosts productivity. As a leading digital transformation company, MicroGenesis leverages Jira services to help organizations streamline workflows and drive agile success.

At MicroGenesis, our Jira consulting services help teams structure and optimize their workflows using best practices tailored to their needs. Whether you’re just getting started or scaling your Agile practices, we’re here to guide you every step of the way.