Transforming Product Development with
IBM ELM in the Automotive Industry

Client's Challenges

Issues, Challenges, or Pain Points Faced by the Client

  • A disconnect in the product development process was impeding innovation.
  • Delays in time to market were affecting competitiveness.
  • Quality issues needed to be addressed.
  • Collaboration across teams and locations needed improvement.

Client's Expected Outcomes:

  • Improved productivity.
  • Faster time to market.
  • Enhanced product quality.
  • Streamlined collaboration across business units and locations.

How MicroGenesis Was Uniquely Positioned to Address the Challenge

  • MicroGenesis is a trusted expert in implementing IBM Engineering Lifecycle
    Management (ELM) solutions.
  • A proven track record of addressing similar challenges in various industries.

Solutions/Strategy:

Approach/Strategy to Solve the Client’s Stated Problem:

Conducted in-depth interviews with key stakeholders to assess usage and traffic to the IBM ELM platform

Collaborated closely with the client's IT team to design a customized deployment architecture.

Focused on seamless installation and configuration of IBM ELM.

Proposed Solutions:

  • Implementation of IBM ELM for all business units and geographical locations.
  • Migration of project requirements from DOORS to ERM-DOORS Next with minimal downtime and zero data loss.
  • Training and enablement of 200+ users and administrators.
  • Integration with 3rd party applications.
  • Implementation of Global Configuration (GC) for variant management.
  • Process improvement recommendations.

Timeline

The project was executed in multiple phases over a 12-month period.

Implementation Steps:

1. Installation and Configuration:

  • Installation of IBM ELM on two production and two staging systems.
  • Establishment of LDAP and SMTP servers for SSO and email notifications.
  • Deployment of SSL certificates on all ELM platforms

2. Migration:

  • Staged migration approach for minimal downtime.
  • Prioritization of projects based on customer inputs.
  • Project team granted access to review migrated requirements.

3. Reporting and Configuration:

  • Creation of reports using the Jazz reporting service (JRS) to familiarize end users with reporting capabilities in ELM.
  • Implementation of Global Configuration (GC) to facilitate variant management.
  • Suggestion of process improvement options to efficiently adhere to industry- specific standards.

Impact:

Immediate Benefits:

  • Improved visibility into product development processes.
  • Enhanced communication and collaboration.
  • Initial cost savings through optimized operations.

Long-term Benefits:

  • Significant reduction in operational costs.
  • Streamlined product development leading to faster time to market.
  • Increased product quality and customer satisfaction.
  • Improved inventory management.

Ongoing Support:

MicroGenesis continues to provide support to the client in the automotive industry, ensuring the continued adaptation and optimal usage of IBM ELM.

Conclusion:

By partnering with MicroGenesis and implementing IBM ELM, this automotive industry leader successfully addressed challenges in its product development process, resulting in enhanced innovation, accelerated time to market, improved quality, and strengthened collaboration.

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From strategy to go-live — and beyond

As your dedicated Salesforce implementation partner, MicroGenesis delivers full-lifecycle implementations using a structured, low-risk methodology designed to get you to value quickly and keep you there through every phase of growth.

1. Discovery & Advisory

Workshops with your Salesforce consulting team to map processes, define goals, and shape a clear CRM roadmap.

2. Solution Design

Architecture, data model, and configuration blueprint crafted by certified Salesforce consultants aligned to your requirements.

3. Build & Configure

Declarative setup plus custom development across Sales, Service & Experience Cloud — built to Salesforce best practices.

4. Data & Integration

Secure data migration and Salesforce integration with your existing enterprise systems, delivered by our Salesforce integration partners team.

5. Testing & QA

Functional, integration, and user acceptance testing for a reliable, low-risk rollout of your Salesforce environment.

6. Deployment & Go-Live

Controlled release with cutover planning and hypercare support during the critical first days post-launch.

7. Training & Adoption

Enablement and change management from your Salesforce consulting firm to drive confident, lasting user adoption.

8. Managed Support

Ongoing 24×7 L1–L3 Salesforce managed support and continuous improvement for your live org.

Salesforce Managed Support

24X7 L1, L2 & L3 Salesforce support

Keep your Salesforce environment healthy, secure, and continuously improving with always-on managed support across all three tiers – delivered by our Salesforce partner team under clear SLAs.

24 X 7 X 365 Salesforce support coverage with defined SLAs and escalation paths

L1 : First Line

Day-to-day user support & monitoring
  • Ticket logging, triage & tracking
  • User access, login & password assistance
  • Basic how-to and navigation support
  • System monitoring and known issue resolution
  • Escalation to L2/L3 teams when required

L2: Functional

Configuration & Advanced Troubleshooting
  • Configuration changes and administrative tasks
  • Flow, validation rule, and automation troubleshooting
  • Reports, dashboards, and data issue resolution
  • Salesforce integration and synchronization diagnostics
  • Root cause analysis and issue resolution

L3: Engineering

Custom Development & Deep Expertise
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  • Complex Salesforce integration engineering and support
  • Performance optimization and scalability tuning
  • Enhancements and new feature development
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