Case Studies

Accelerating Digital-First Automotive Engineering

80% Faster Trace Reviews
90% Faster Program Setup
75% Reduced Change Analysis

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ALM Transformation for a Global Automotive Manufacturer

Client Profile

A flagship Indian automotive innovator ranked among the nation’s top three two-wheeler and

three-wheeler manufacturers, with a diverse portfolio spanning motorcycles, scooters, mopeds, autos, and electric vehicles. It drives R&D excellence through dedicated innovation centers and global partnerships. Strategically focused on EV mobility, connected vehicles, and agile product development, the organization prioritizes rapid, quality-driven engineering to meet evolving market demands

Current Business Challenges:

  • Siloed Collaboration:
    New product development, Engineering,
    homologation, and quality teams used isolated
    systems, delaying change impact analysis and
    approvals.
  • Lack of a Standardization process and
    Engineering Data collection Templates leads to
    inconsistency and difficulty in data management.

Client's Expected Outcomes:

  • Product Complexity:
    Proliferation of advanced features
    (connectivity, EV tech, safety systems)
    multiplied software/electronics dependencies.
  • Teams relied on disconnected tools
    (Excel/Word), causing version mismatches and
    errors.

Regulatory Overload

  • Compliance with ISO 26262 and ISO 21434, and
    export market homologation rules demanded
    end-to-end traceability.
  • Manual evidence gathering slowed audits and
    risked non-compliance

Accelerated Timelines:

  • Market pressure for faster releases,
    customized variants, and frequent updates
    strained R&D.
  • No reuse mechanisms for requirements/tests,
    duplicated efforts

EV Transition Challenges:

  • Legacy tools lacked capabilities for EV-specific
    hardware-software integration and traceability

Our Solution

MicroGenesis deployed CodeBeamer ALM as a centralized digital engineering backbone, integrating best practices and cross-functional workflows:

Strategic Implementation:

Duration: 1.3 years (April 2024–present) via hybrid Agile-SAFe model.

Key Technical Components:

Single Source of Truth:

Unified solution for requirements, tests, and compliance artifacts with version control.

Structured Templatization:

Standardized Templates for VoCs and Features, Customer and Design Requirements, and Systems & Products.

End-to-End Traceability:

Bidirectional links across lifecycle stages via OSLC integration with Windchill PLM.

Change Management Process:

“Propagate Suspects” feature triggered real-time alerts for affected artifacts during modifications.

Workflow Enforcement:

Review/sign-off cycles and audit trails aligned to compliance frameworks.

Integration Ecosystem:

Seamless Connectivity:

Windchill PLM (mechanical/electrical parts)

SSO Authentication:

Secure global access via Microsoft Entra ID.

Adoption Enablement:

Custom plugins for test-log uploads and exporting test parameters.

Hands-on workshops and sandbox environments for 200+ users.

Strategic Outcomes

Achieved full regulatory traceability for global homologation

Established a scalable ALM foundation for
various vehicle programs with seamless
Windchill PLM alignment.

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Salesforce Implementation Partner

From strategy to go-live — and beyond

As your dedicated Salesforce implementation partner, MicroGenesis delivers full-lifecycle implementations using a structured, low-risk methodology designed to get you to value quickly and keep you there through every phase of growth.

1. Discovery & Advisory

Workshops with your Salesforce consulting team to map processes, define goals, and shape a clear CRM roadmap.

2. Solution Design

Architecture, data model, and configuration blueprint crafted by certified Salesforce consultants aligned to your requirements.

3. Build & Configure

Declarative setup plus custom development across Sales, Service & Experience Cloud — built to Salesforce best practices.

4. Data & Integration

Secure data migration and Salesforce integration with your existing enterprise systems, delivered by our Salesforce integration partners team.

5. Testing & QA

Functional, integration, and user acceptance testing for a reliable, low-risk rollout of your Salesforce environment.

6. Deployment & Go-Live

Controlled release with cutover planning and hypercare support during the critical first days post-launch.

7. Training & Adoption

Enablement and change management from your Salesforce consulting firm to drive confident, lasting user adoption.

8. Managed Support

Ongoing 24×7 L1–L3 Salesforce managed support and continuous improvement for your live org.

Salesforce Managed Support

24X7 L1, L2 & L3 Salesforce support

Keep your Salesforce environment healthy, secure, and continuously improving with always-on managed support across all three tiers – delivered by our Salesforce partner team under clear SLAs.

24 X 7 X 365 Salesforce support coverage with defined SLAs and escalation paths

L1 : First Line

Day-to-day user support & monitoring
  • Ticket logging, triage & tracking
  • User access, login & password assistance
  • Basic how-to and navigation support
  • System monitoring and known issue resolution
  • Escalation to L2/L3 teams when required

L2: Functional

Configuration & Advanced Troubleshooting
  • Configuration changes and administrative tasks
  • Flow, validation rule, and automation troubleshooting
  • Reports, dashboards, and data issue resolution
  • Salesforce integration and synchronization diagnostics
  • Root cause analysis and issue resolution

L3: Engineering

Custom Development & Deep Expertise
  • Apex, Lightning Web Components (LWC), and custom code troubleshooting
  • Complex Salesforce integration engineering and support
  • Performance optimization and scalability tuning
  • Enhancements and new feature development
  • Vendor escalation management and coordination